Izelle Venter takes over as new channel head of VIA from March; Afrikaans female interest channel will start selling commercials through DStv Media Sales soon.

Izelle Venter is becoming the new channel head of VIA (DStv 147) from 1 March, taking over from Cheryl Uys-Allie whose one-year contract is ending and who is leaving the channel.

Izelle Venter has been the editor of Media24's editorial solutions team and launched the VIA channel primarily aimed at Afrikaans female viewers in November 2015.

VIA will start selling commercials from March through MultiChoice's advertising division, DStv Media Sales.

"We are delighted that Izelle Venter, whose many skills include an instinctive understanding of various audiences, has agreed to step up to the plate," says Esmaré Weideman, Media24 CEO.

"The knowledge I have gained of the diverse Afrikaans audiences is the main reason I am able to take on this wonderful challenge," says Izelle Venter.

"I'm looking forward to building the channel with the help of our experienced VIA team as well as our loyal producers".