Besides taxis emblazoned with its high gloss drama High Rollers, SABC3 is using busses to advertise the TV channel's other big TV shows.
SABC3 is the public broadcaster's TV channel out of the three which tries to reach the highest living standards measurement (LSM) viewer groups in the country, those with the most disposable income.
SABC3 has chosen busses branded with SABC3's logo and shows as the channel's medium of choice to cut through the outdoor clutter and to bring TV shows under viewers' attention. The contract to advertise on busses is continuing for another year.