"Elana's Shock Affair -She's been sleeping with the boss!" "Elana's affair ends in drama".
As lurid newspaper and magazine headlines like these and others swirl around Elana Afrika and the former radio station programme manager Ian Bredenkamp and alleged indiscretions between the two, one cannot help but wonder: what is M-Net going to do about Elana Afrika?
The former I Wanna Be presenter has often been used by M-Net as the famous face for various corporate social investment projects of the pay-TV broadcaster as an M-Net Cares ambassador as well as an MC for press events.
The last event I attended where Elana Afrika was behind a podium, was at the end of September when Elana Afrika was used by M-Net and MultiChoice as the MC at the press conference when MultiChoice announced its channel number changes and new channels, and M-Net announced its new M-Net Movies channels addition.
M-Net now has exactly the same predicament as Discovery Networks which has been a sponsor of Lance Armstrong who is also making big news headlines for things which doesn't fit with Discovery's ethos and which drags Discovery into some scandalous stories and mentions which the company doesn't want as part of its image.
Will M-Net continue to use Elana Afrika as a brand ambassador and as an MC if her image (and the preceived change in the perception of her image) is now splashed on magazine covers and newspaper stories?
I asked M-Net on Friday what the pay-TV broadcaster is making of this tabloid coverage swirling around Elana Afrika, whether Elana Afrika will remain a M-Net Cares ambassador, and how M-Net sees this, or feel that these stories impact M-Net as a brand and for the projects M-Net has used her for.
M-Net responded yesterday and told me that "Elana has done a fantastic job on many M-Net projects and we would like to speak to her first before making any decisions".