MultiChoice has been testing DStv BoxOffice since last year and wants to use DStv BoxOffice to retain subscribers as well as boost revenue growth.
MultiChoice plans to download some of the latest blockbuster movies to PVR's through the existing satellite network to home decoders instead of using a broadband service in exactly the same way as the new video-on-demand operator SouthTel plans to do when it launches its new VOD service offering called VOD:TV in September.
ALSO READ: SouthTel to launch it's VOD:TV video-on-demand service in September in South Africa.
ALSO READ: MultiChoice grows its DStv subscriber base in Africa to 4,9 million by end of March 2011; margins under pressure due to competition; rights.
DStv BoxOffice will make a rolling, updated selection of movie titles available for immediate watching. Registered DStv BoxOffice users will be able to watch a movie for a window period of 48 hours, as many times over as they want. DStv BoxOffice is similar in design and function to FOXTEL Box Office and Sky Movies Box Office.