Thursday, March 31, 2011

TOLDJA! Top Billing on SABC3 moves from Thursdays to Tuesdays at 19:30 in April starting this Tuesday 5 April.


With nothing ever being announced or admitted by either SABC3 or Twelopele Productions producing the glam show, exactly as I broke the news RIGHT HERE at the beginning of the month Top Billing is moving to Tuesdays at 19:30 from next week. And you don't need to be a TV critic to wonder: How do they actually think a lot of viewers will know about the change if nobody talks about it?

''From next week we come to you on Tuesday nights at 19:30,'' purred a purple Ursula Chikane at the end of tonight's episode, quickly adding: ''That is our new timeslot. So until then, do take care, and goodnight.''

You'd want to say that the marketing for the Top Billing timeslot change has been incredibly bad; but in fact its been non-existent. How viewers who don't happen to read trade TV stories (has anybody written about this besides me?) and missed tonight's episode are supposed to know that their show has switched nights is utterly mind-boggling.

ALSO READ: SABC3 moving the long-running magazine show Top Billing from Thursdays to Tuesdays at 19:30 from April.