BREAKING. TopTV will cost R499 for the decoder - including installation.

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I can be first to reveal that TopTV will cost R499 - which is the price for the TopTV decoder, or set top box (STB) and will also include installation. After that TopTV installation is done, subscribers get to choose - depending on the number of TV channels they want - a monthly subscription package that can range from R99 to R249, but can be changed from month to month.

I'm sitting in the TopTV press conference at the Westcliff hotel in Johannesburg. On Digital Media (ODM) CEO Vino Govender just announced the price of R499 per TopTV decoder, which has been heavily speculated about the past few months. ODM's TopTV starts its commercial broadcast this Saturday, May 1 with 55 TV channels, which is also the day that the STB's will be packed out and go on sale. TopTV decoders will be sold in various shops ranging from Pep to Makro and several chain stores in between,  as well as various electronic stores.

Check back later this afternoon for more breaking news after the TopTV press conference which I will have here. I'm also attending the TopTV gala launch function this evening at the war memorial and I'm going to work hard to get all the news, all the goss, and all the photos of what will definitely be the TV event of the year.