You're reading the answer here first. A new study just out says CNN reaches a wider cross-platform audience (meaning people watching TV, on the internet and on cellphones etc.) than any other commercial TV news network. The results from Synovate's European Media and Marketing Survey comes as CNN International (DStv 401) is planning to go very big from Monday when Amanpour starts (Monday at 21:00), Christiane Amanpour's brand new daily TV show and the centrepiece of CNN International's new weekday schedule. Each month, CNN International reaches 44.1% of Europe’s top money-makers per month, 16% more than closest TV competitor BBC World News (38%).
CNN International's new schedule heralds CNN's evolution into much more than a rolling news channel, says Tony Maddox, CNN International's managing director.
''Our strong positioning in this globally recognised research is a validation of CNN’s investment in newsgathering, new programming and generating content.''