Thursday, April 18, 2019
Madonna staging a comeback with MTV for her 14th album, will do a global premiere of her new music video, Medellín, on MTV.
Madonna at 60 is staging her big comeback in conjunction with MTV and will debut her first single, Medellín, from her new 14th studio album, Madame X, on Wednesday 24 April on MTV (DStv 130) at 22:00.
Medellín is a collaboration with the Colombian singer, Maluma.
Madonna and MTV will broadcast MTV Presents Madonna Live & Exclusive: Medellín Video World Premiere as a globally televised event on the channel.
On Wednesday Madonna will join the British DJ Trevor Nelson live in London in the United Kingdom for a 30-minute discussion of the inspiration behind the album, questions from fans in London, questions from Sway Calloway and fans in New York, collaborator Maluma joining live from Miami, and the music video's world premiere.
On Sunday Madonna announced the title of her 14th album, two weeks after she started teasing the project on her Instagram account.
To announce it, she released a 90-second video teaser, introducing fans to her new alter ego, "Madame X".
Appearing with a variety of costumes and disguises, she explains in voiceovers what she is this latest alter ego of hers is.
"I decided to call my record Madame X. Madame X is a secret agent travelling around the world, changing identities, fighting for freedom. Bringing light to dark places. Madame X is a dancer. A professor. A head of state. A housekeeper. An equestrian. A prisoner. A student. A mother. A child. A teacher. A nun. A singer. A saint. A whore. A spy in the house of love. I’m Madame X."
"Madonna and MTV have been intrinsically tied since their respective youths," says Bruce Gillmer, global head of music and talent, Viacom, and co-brand head of MTV International.
"As Madonna continues to rule the world, we're thrilled to be with her once again live from our Camden studios to world premiere her incredible collaboration with Maluma, Medellín."
Madonna and MTV have shared a history starting with the early premieres of the pop superstar's boundary-pushing music videos. Madonna has been honoured with 24 MTV awards between the MTV Video Music Awards and the MTV EMAs."
"Additionally, it was at the inaugural VMAs where she appeared on stage in a wedding dress to perform, Like a Virgin, in her first major award show performance.