Thursday, May 5, 2016
Cecilia Persson promoted at Turner Broadcasting to vice president of programming and content strategy of kids for the EMEA region.
Cecilia Persson keeps her existing acquisitions and co-production international role.
She will now manage and lead programming strategy for digital platforms and kids' linear channels like Cartoon Network (DStv 301) and Boomerang (DStv 302) available on MultiChoice's DStv satellite pay-TV platform, as well Toonami added last month to other operators.
Cecilia Persson, who joined Turner in 2004, will now work to combine Turner Broadcasting's programming and acquisition teams and will report directly to Patricia Hidalgo, chief content and creative officer of kids EMEA and kids' strategy international.
"Cecilia has been an integral component of our growth, with abilities to acquire the best programming to complement our homegrown slate across the portfolio," says Patricia Hidalgo. "This is natural progression for her and a testament to us strengthening and aligning our programming strategy globally".