Neither MultiChoice nor M-Net's AfricaMagic has bothered to alert South Africa's TV industry or the press that entries have opened for the 4th AfricaMagic Viewers Choice Awards 2016 for which South Africans and South African films, film and TV makers, actors and crew can enter too.
South Africans can enter the 4th edition of the AfricaMagic Viewers Choice Awards 2016 for any work in film and television in the various categories of the awards show, that was broadcast or publicly exhibited between 1 October 2014 and 30 September 2015.
"We are pleased to announce the call to entry for the 2016 edition of the AfricaMagic Viewers' Choice Awards," says M-Net in a statement.
"At AfricaMagic and MultiChoice we have continued to show our support to the film and television industry across Africa even as we continue to provide world class entertainment for Africa by Africans."
"The African film and television industry continues to show tremendous growth in the kind of content we see and the quality of existing and upcoming talent," says M-Net.
MultiChoice says: "We are very excited to once again bring the AMVCAs to our viewers across the continent and indeed the world. The 2016 edition will make it four years of celebrating Africa's finest talent in the film and television industry and we at MultiChoice are glad to be a part of that celebration."
It feels as if MultiChoice and AfricaMagic don't care whether South Africans are actually aware of, or enter the AfricaMagic Choice Awards - but South Africans are definitely allowed to enter, and some have also won in some categories in the past few years.
People can enter by logging on to www.africamagic.tv and must click on the AMVCA2016 banner that will take you to a submission page. Prepare a 2 to 3 minute long showreel for the online submission.
Fill in the submission form and upload the clip. A unique reference number will be allocated to each completed online submission. Quoting your unique reference number, send a USB of the submitted project to one of the following:
SOUTH AFRICA
Attention: Head of Production
Magic Centre
137 Bram Fischer Drive
Randburg
2194
EAST AFRICA
Attention: Head of Production
2nd Floor, MNET Offices
Local Productions Studio
Jamhuri Grounds off Ngong Road
Nairobi, Kenya
WEST AFRICA
Attention: Head of Production
MSS Local Productions
Plot 1652 Olosa Str,
Victoria Island, Nigeria