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Thursday, June 5, 2014

South Africa's hot pay-TV market grows with leaps and bounds; TV revenue gains puts South Africa in list of top 10 of emerging powers list.


South Africa's hot pay-TV market is growing with leaps and bounds - so much so that the country's TV revenue gains is propelling South Africa into the Top 10 list of biggest revenue gainers when it comes to global emerging TV powers.

That is according to the TV subscriptions and license fees section of the just released PricewaterhouseCoopers Global Entertainment and Media Outlook 2014 report.

According to the report, its projected that South Africa's TV revenue - the combined value of TV subscription revenue and TV license fees - will push South Africa up from 24th place among all emerging market countries in 2009, to the 20th spot by 2018.

That makes South Africa's TV market, by revenue, one of the 10 markets growing the fastest in the developed word.

The gains in TV revenue in South Africa is due to pay-TV providers which have prioritised investment in sophisticated subscription TV technology and content, helping South Africa, as well as countries like India, China to reap bigger and bigger rewards.

The PricewaterhouseCoopers Global Entertainment and Media Outlook 2014 report specifically names South Africa (and Mexico) as one of "the best prospects for growth and scale in the TV subscriptions and license fees market.

The report calls South Africa a "rapidly maturing market" which forms part of "some of the world's most appealing TV subscription markets". South Africa is the only country in Africa to get this distinction.

Globally, TV advertising revenue is set to grow the fastest over the next four years in the Middle East and Africa (upwards of 12%) - more than double the global growth rate of 5,5%.