Sunday, September 25, 2011

BBC Entertainment gets a new logo change and a new moving channel ident with 5 different versions.


BBC Entertainment (DStv 120) has a new on-air look (although no word from BBC Worldwide on this, which runs this British general entertainment channel in South Africa).

The word ''entertainment'' in the BBC Entertainment logo employs a new font, and the new on-screen BBC Entertainment ident has animated, abstract shards that twirl and eventually spin out wider against the backdrop of the red, blue, purple and pink colour palette thanks to high-gloss CGI.

There's 5 different variations of the new BBC Entertainment ident, capturing a sense of dance-like movement and in a sense, the ''performing arts''.