Tuesday, August 30, 2011
BREAKING. 'Wh@re!' 'B#tch!' 'Sl&t!' SABC2's shocking public service announcement on emotional abuse set to stir controversy.
Controversy is definitely coming, and it's most probably exactly what they want.
SABC2 and actress Tsholofelo Monedi from the TV channel's soap and number one show Muvhango, have collaborated on a brand-new, special and very shocking public service announcement (PSA) regarding emotional abuse and which contains completely unsuitable language for television.
''Whore!, ''slut!'', ''you stupid bitch!'' are just some of the extremely shocking language heard in the TV commercial that was done by Eject Media with director Chris Bean from Lucky Bean Media.
In Muvhango, Tsholofelo Monedi plays Meme, a woman suffering extreme abuse at the hands of her ruthless husband. In the cringe-inducing TV advert Tsholofelo Monedi sits in front of a dresser applying make-up to her face as the mirror starts cracking with multiple insults, derogatory words and disgusting language hurled at the woman who starts to cry as the reflection of her face starts to ''shatter'' and crack from the abuse.
Then suddenly the real woman starts turning her face and the TV viewer sees a shocking gaze - her nose bleeding, her make-up smudged, her eyes full of tears. ''Words can be a very powerful weapon. What others say to you can change the way you see yourself. Stop the cycle of emotional abuse. Don't let people break the mirror you see yourself in.''