Tuesday, May 10, 2011

Premier Soccer League (PSL) rights help to drive MultiChoice's DStv subscriber growth in black households for the DStv Compact bouquet.

SuperSport's PSL broadcasting rights is one strong factor fuelling MultiChoice's DStv subscriber growth under especially black households, now accounting for 1,332 million of MultiChoice's total South African DStv subscribers.

According to Oracle Airtime Sales (OATS) Supersport's PSL rights since 2007 has had a influence in driving the uptake of MultiChoice's DStv Compact bouquet. ''"We have experienced a 100% growth in subscriptions during the first 18 months of that acquisition," says sales director Fahmeeda Cassim-Surtee, OATS sales director.